Analyzing TikTok Analytics: Insights for Growth
TikTok has become one of the most renowned social media networks. With more than 1 billion people using it, this provides endless opportunities for businesses and individuals to connect with their audience.
Nowadays, the TikTok you make will become viral. One of the key factors that can affect your success on TikTok is using analytics effectively. TikTok analytics allow you to gain insights into how users engage with your content, their demographics, posting schedules, and various other metrics.
TikTok analytics refers to the data collected from your content on the platform to help content creators and businesses monitor the performance of their videos. These analytics provide vast information, including video metrics such as views, likes, comments, and shares.
Additionally, TikTok analytics offer insights into your profile and follower statistics. By using TikTok analytics, you can create the best TikTok marketing strategy that matches your audience and drives growth.
Here, we will discuss all about TikTok analytics, explain their importance for your business, and how to use them for instant growth.
Why is TikTok Analytics Important for Your Business?
As we know, Managing a brand’s presence on platforms like TikTok can be difficult, especially when resources are limited. TikTok analytics can be very helpful in this scenario, offering a bundle of benefits for your business:
Data-Driven Content Strategy
TikTok analytics help you create a data-driven content strategy by highlighting your most engaging videos and insights about your audience, such as their peak activity times and geographic locations. These valuable insights inform your content themes, optimal posting times, potential collaborations with content creators and influencers, trending topics, and much more.
Connecting with Your Target Audience
TikTok’s community-oriented nature allows brands to cater to specific niches and target audiences. The insights derived from TikTok analytics enable you to create content that engages your desired audience effectively. A well-designed strategy can also enhance your chances of converting viewers into customers. For example, you can analyze popular hashtags to identify relevant trends.
Proving Return on Investment (ROI)
Representing the ROI of your TikTok marketing efforts is a crucial aspect of any successful business strategy. TikTok analytics provide the evidence you need to validate the effectiveness of your campaigns. With convincing data stories, you can secure additional resources for your TikTok initiatives, paving the way for further growth and success.
How to Access Native TikTok Analytics
TikTok offers native analytics, and you can access them from both mobile and desktop devices.
Accessing TikTok Analytics from Mobile:
- Click on the profile icon in the bottom right-hand corner.
- Tap the three vertical lines in the top right corner, and then click “Creator Tools.”
- Select “Analytics.”
Accessing TikTok Analytics from a Desktop:
- Log in to your account by going to TikTok.com (or visit tiktok.com/analytics in case you’re already signed in).
- Click on the profile icon and then select “View Analytics” on the TikTok homepage, or click “Business Suite” from the drop-down menu.
- This will take you to your Analytics account.
TikTok Insights and Metrics to Monitor
In the TikTok analysis section, you’ll find various information and metrics that can help you determine the performance of your content and how your audience interacts with it. Here’s a breakdown of what’s available in native TikTok analytics:
TikTok Account Overview
The overview section provides a snapshot of your account’s performance. It includes:
Video Views
A bar graph displaying the number of views your videos received in the last seven days. You can also view video engagement for the last 28 days 60 days, or set a custom date range for a deeper analysis.
Profile Views
The number of views on your profile within your desired data helps you to know the type of content driving people to your page.
However, you’ll also look at the number of likes, comments, and shares on each video in addition to the number of comments you have received, as well as the number of videos that you’ve shared.
TikTok Follower Analytics
The follower statistics tab offers insights into your TikTok audience. It’s crucial to understand who is following you and why. This section includes:
Followers
The total number of accounts that follow you, along with your net followers (new followers minus unfollows) in the last 7 days.
Growth Rate
The number of followers gained or lost compared to the previous date range.
Gender
A pie chart representing the percentage of your followers by gender.
Age Demographics
A breakdown of your followers by age group.
Top Countries and Cities
Highlight the top five countries and cities where your followers are located.
Most Active Times
Displays the average times when your followers are most active, helping you determine the best times to post your content.
When your followers are most active, it is essential to optimize your posting schedule and reach the widest audience. By recognising peak activity times, you can plan your content to align with these periods, increasing its visibility.
TikTok Content Analytics
The content section offers insights into the performance of your actual TikTok content. It includes:
Video Posts
Views for the last nine videos you posted in the last seven days, helping you gauge post frequency compared to the previous period.
Trending Videos
The top nine videos with the fastest growth in view numbers over the past seven days.
Video Views by Section
Insights into how people discovered your video, whether through your profile or their For You feed.
Video Views by Region
Information on the regions your videos reached and where viewers are from helps you understand where your content performs best.
Average Watch Time
The average duration viewers watch your videos which indicates engagement levels.
Total Play Time
The growing watch time for all users who viewed your video is useful for comparing your video performance.
TikTok LIVE Analytics
If you’ve hosted live videos on TikTok, you can access insights in the LIVE Center. This feature provides information on total views, total time spent hosting live videos, new followers gained during live sessions, the top viewer count, unique viewers, and diamonds.
These insights are particularly valuable for those who actively use live videos on TikTok. It’s important to pay attention to live video metrics to understand the impact of your live content and the engagement it generates.
Wrap up
TikTok analytics are a valuable tool for businesses and content creators. By using these analytics, you can refine your TikTok marketing strategy, connect with your target audience, and prove the return on investment for your campaigns.